3 Important Observations: How AI Can Rethink Your Start-up Go To Market Strategy
In a recent survey of over 1,000 start-up founders, performed by HubSpot – 86% said AI has had a positive effect on their Go To Market (GTM) Strategy. And those with the highest growth and most funding are more likely to attribute their growth to AI.
Below you will find some key insights from the survey.
1:
AI Jobs Are Hot.
The report shows that, 71% of startup founders already have a designated person, or team that specialises in using AI. And 66% plan to hire more AI specialists in the next year.
However, the cost of hiring new specialist staff is a challenge for startups with a general lack of AI know-how – both, in current employees and in integrating with existing systems.
This means multiple opportunities for well-timed business builders to cure these pain points .
For example, you could:
- Help startups source AI talent more affordably
- Provide AI bootcamps as a benefit for current employees
- Offer AI integration consulting services
- Create video content teaching startups how to get the most out of AI tools.
2:
AI Tops Customer Segmentation
When plugging AI into their GTM strategy, 51% of startups report using it for customer segmentation.
From predictive analytics, and smart pricing, to personalized content – AI is helping companies turn customer targeting into an exact science.
Here are just a couple of results:
- 57% of startups see increased conversion rates
- 52% see enhanced customer engagement
3:
AI Is A Marketer’s Best Friend
While AI gives a power-up to all functions of a start-ups GTM, marketing is seeing the most impact.
According to 43% of founders surveyed, their marketers say they use AI for:
- Creating content (48%)
- Data analytics and reporting (45%)
- Learning how to do things (45%)
… and saving 12.5 hours per week!
You can read the full report here
YOUR THOUGHTS
What’s your thoughts on the use of AI in a start-ups Go To Market Strategy? Are you thinking of creating a start-up, does the use of new technologies like AI seem overwhelming to you, or do you embrace new innovations? Is there anything listed here that you are pleased to read? Let me know what you think.
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